FOR IMMEDIATE RELEASE
PMAC EXPO RETURNS TO ATLANTA NOVEMBER 14–15,
2026, FOR TWO DAYS CELEBRATING PROFESSIONAL
MAKEUP ARTISTRY
Professional Makeup Artist Conference & Expo Brings Education, Industry Connections,
Recognition and Career Development to Atlanta.
ATLANTA, GA — The Professional Makeup Artist Conference & Expo (PMAC Expo) returns to Atlanta
on November 14–15, 2026, bringing professional and aspiring makeup artists, educators, beauty
brands and industry professionals together for two days focused on the art and business of
professional makeup artistry.
Founded by veteran celebrity makeup artist and educator Gwynnis Mosby, PMAC Expo was created to
Educate, Expose and Entertain Professional Makeup Artists through professional education, emerging
techniques, industry trends, products, resources and networking opportunities.
“PMAC was created specifically for the professional makeup artist,” said Mosby. “Makeup artists
deserve a conference where our craft, our careers, our businesses and our contributions to the beauty
and entertainment industries are the focus.”
The 2026 PMAC Expo will feature three signature experiences:
Opening Day — November 14 | 10:00 a.m.–6:00 p.m.
Professional education, industry exposure and networking opportunities for artists, educators, brands
and beauty professionals.
PMAC Awards Show — November 14
A Red Carpet from 6:30–7:30 p.m. will precede the PMAC Awards Show from 8:00–10:00 p.m., honoring
professionals whose artistry, leadership and contributions have impacted the makeup artistry
industry.
Pro Day — November 15 | 10:00 a.m.–6:00 p.m.
A full day for working and aspiring makeup artists, featuring education, techniques, products and
professional resources designed to support career and business growth.
November 15 is also Makeup Artist Day, an observance founded by Mosby to recognize professional
makeup artists and their contributions to beauty, fashion, television, film, theater, photography and
entertainment.
Created for makeup artists, by makeup artists, PMAC Expo places the professional makeup artist at the
center of the experience. Attendees will have opportunities to learn new techniques, connect with
peers and industry leaders, explore products and brands, strengthen their skills and advance their
careers.
Beauty brands, professional product companies, educators, sponsors, vendors and industry
organizations interested in reaching the professional makeup artist community are invited to
participate in PMAC Expo 2026.
EVENT INFORMATION
Professional Makeup Artist Conference & Expo — PMAC Expo 2026
Dates: November 14–15, 2026
Location: Shriners Center, 400 Ponce De Leon Ave, Atlanta, GA 30308
Events: Opening Day • Red Carpet • PMAC Awards Show • Pro Day
Schedule:
November 14: Opening Day, 10:00 a.m.–6:00 p.m.
November 14: Red Carpet, 6:30–7:30 p.m.
November 14: PMAC Awards Show, 8:00–10:00 p.m.
November 15: Pro Day, 10:00 a.m.–6:00 p.m.
Tickets are available through Ticketleap. Visit PMACExpo.com to purchase tickets and find event
updates and additional details.
Additional information regarding speakers, educators, vendors, sponsors and the complete conference
schedule will be announced.
ABOUT PMAC EXPO
The Professional Makeup Artist Conference & Expo (PMAC Expo) is an Atlanta-based professional
makeup artistry conference founded by celebrity makeup artist and educator Gwynnis Mosby. PMAC
provides a dedicated platform to Educate, Expose and Entertain Professional Makeup Artists through
education, networking, products, emerging techniques, career development and industry recognition.
MEDIA, SPONSORSHIP & VENDOR INQUIRIES
PMAC Expo – Professional Makeup Artist Conference & Expo
Shriners Center
400 Ponce De Leon Ave
Atlanta, GA 30308
Media representatives, beauty brands, sponsors, vendors and industry professionals interested in
PMAC Expo 2026 are encouraged to visit PMACExpo.com or contact the PMAC team for additional
information.
